The LANE is not your average wedding website. We won’t sell you cheesy done-to-death wedding themes, or scare you with pageant style gowns and kitten heels. More importantly, we won’t promote just any brand willing to throw a few dollars our way for advertising.

The LANE is the wedding industry’s definitive online fashion directory.  We’re discerning about who advertises with us because we know what appeals to stylish brides. The designers that grace our pages are leaders in wedding fashion, our directory is a handpicked selection of the industry’s most sought after vendors- meaning brides can rest assured their weddings are in the hands of true professionals.

Inspired by my own experience as a bride and event stylist, The LANE is the breath of fresh air I felt the wedding industry desperately needed. The LANE is cutting edge bridal fashion. It's raw, honest articles. It's beautiful content that moves and inspires you. But most importantly it's about real emotion, real passion, and real connections with our audience. 

My goal is to bring a new perspective to wedding planning, to break away from typical bridal fashion, done-to-death styling and help brides dream up a wedding that is completely unique to them. Style is personal. It’s about embracing who you are as individuals and allowing this to be reflected in every element of your wedding, from fashion to décor, to photography. It’s the passion and imagination a wedding exudes that makes it truly unique- the kind of stuff that gives you goose bumps.  Style is the heart and soul behind The LANE brand.

We promise you will fall in love with every brand we feature and spend every waking moment swooning over our unique wedding style inspiration.

Enjoy!

Karissa x